Starlight Express-Initial Design Ideas for Programme and Advertising

Designers Republic:

Basis for a front cover design

I really like this typeface

• Simple
• Space
• Block colour
• Contrast

Wim Crouwel

•  Simple
• Basic font text
• Stylised font as heading
• Plain block colour v picture
• Large block shape (stylised)

 

Starlight Express- To do list

To create the programme I need certain information from the production team:

• Cast list
• Principals list
• A word from producer and director  
• Band list
• Synopsis
• Song list
• Acknowledgements

Starlight Express- Initial Budgeting

Merchandise:

By selling merchandise at the performances we can increase our revenue.

These are initial ideas and pricing for merchandise.

Vistaprint- http://www.vistaprint.co.uk/?no_redirect=1&xnav=logo

• 500 magnets is £52, if sold for £2 each there would be a profit of £948 (Delivery is £5.99)
• 50 key rings are £74.99 if sold for £3 each there would be a profit of £75 (Delivery is £5.99)

Print Easy- https://printedeasy.com/products/magnets/

• 100 magnets are £50 (unit price = 50P), if sold for £2 a profit of £150 would be made

Plastics Direct- http://www.plastics-direct.co.uk/cart/

• 500 key rings are £132, if sold for £2.50 each there would be a profit of £1118

Programme Costing:

-For 600 programmes to be printed it costs about £580

- If the programmes were all sold for £2 there would be a total profit of £620


The total profit from merchandise sold at the shows: 500 key rings + 500 magnets + 600 programmes= £2,686

Starlight Express-My Role in Practice

Roles I Will Work With:

Make Up- By working with make up I can co ordinate theme colours throughout the show, this will help build the colour scheme used for the advertising and the programme. The make up designs will also help me to distinguish a  style that can be carried through for the programme to provide the show with continuity. I will also work with make up to coordinate pictures for the programme, especially the principals make up, however the director can make the artistic choice whether they would like the principles in full make up for the programme.

Hair- Similarly to make up I will need to see what style the hair is and how this can be reflected in the programme, as well us consulting with the hair team about dates and times for photographs to be taken for the programme if full hair is needed.

Lighting- If the photographs need particular lighting for the programme, the lighting team can provide the right colours and effects for the pictures.

Director- To help maintain the continuity again it is important to correspond with the director, they have an input in the overall design of the show.

Producer- It is important to also discuss the design and content with the producer who will have an overall ambition and need for a consistent, high quality piece of work. They will have an overall say and approval of the pictures and text included.

Health and Safety-

When using a computer for long hours it is important to practice good techniques to help your eyesight and body from wear and fatigue. Firstly it is important to have proper posture your keyboard should be below elbow height and your knees should not be in line with your hips, they should be slightly under. Your hips should also be as far back towards the base of the chair as possible, and lastly your entire back should be supported. By using a computer for too many hours you are also at risk of repetitive strain injury, this can be prevented by using the points above, take small frequent breaks on the screen, not just a long lunch break. To help to not strain your eyes every few hours it is important to take a 5-10 minute break.

Artistic Integrity-

To uphold artistic integrity it is important to create the programme on a suitable application such as Illustrator and format is on InDesign. This will create the highest quality programme and posters with the most professional and up to date software. By professionally printing the programme it allows again a high quality finish and professional look.

Professional Values-

To ensure that I uphold professional values I will need to meet all deadlines on time, as well as this it will need to be thoroughly spell checked and finished to a high standard. I will also value and use the ideas of my superiors (director and producer).

Starlight Express- My Role

My Role- Marketing and Publicity:

My role incorporates these individual responsibilities:

Marketing Coordinator: An experienced and creative individual who can lead the planning and delivery of marketing campaigns for shows and events across our sites, managing the creation of print and electronic materials and overseeing our online platforms. The ideal candidate will have a track record of planning and delivering successful marketing campaigns, utilising a broad marketing mix. (Artsjobs.org)

Promotion Apprentice: Create posters, flyers, logos and websites.

Publicity and Media Relations:
 

•Promote specific events

•Correspondence for media contacts

•Prepare articles and press releases for media

•Ensures company’s image is coordinated and consistent

•Enhance relationships with the press

•Create effective communication channels and optimise this

•Act as media spokesperson for the company

•Plan and oversee press events

•Write and plan briefing materials

Advertising

• Over see photo sessions and manage and coordinate them
• Responsibility for size and placement of ads

University Courses For This Role:

Marketing and Advertising-

At the University at Bedfordshire you can do a three year degree course in Advertising and Marketing Communication. The course allows you to create an effective campaign that is coherent and incorporates the theory of marketing. The entry requirements for the course are 160 UCAS points equivalent to two A-Levels, however the course is not reliant on grades. For a career after the degree you can go into brand management, corporate communications and media planning.

The University of Gloucester you can study Marketing, Advertising and Branding, this course is also not based on grades but you do need a minimum of two A-Levels. Through group work and seminars you explore how entrepreneurs achieved their success from Superdry to Pizza Express. Current graduates work for British Airways and Warner Bros.

Graphic Design-

The Arts University Bournemouth does a three year degree course in Graphic Design. The entry requirements for the course are three Bs, one in a humanities subject, another in a subject related to graphics (a design tech) and another A-Level or Btec. For a Btec a Merit is required for the substitution of the last B at A-Level. They do a prefer an Art and Design foundation, but with enough experience this isn’t necessary. Throughout the course you discover different techniques for finished work and use different interfaces such as: screen, print, interactive, web and typography.

For Plymouth College of Arts two A-Levels are required at a minimum with an art or design related subject. There are opportunities to expand your skills on the course and experiment with different mediums. Throughout the degree you design magazine covers to branding.

 

Sound Meeting 1 Ideas- 16/10/15

• Sound (with Mrs dLG, Andy and Mr Hawkins):

• Hand held mic disguised 
• DLG being on skates wants hands free
• Don’t want individual mics for a few lines
• International trains and Electra gang need mics
• Electra has people to hold mic to those who talk in dramatic way
• Race marshal comes up to international trains to talk to them
• Saves £350 using handheld
• My job will include running the mic round  and dealing with problems
• Mic on stand will help people on skates

STARLIGHT EXPRESS

This year's school production is Starlight Express.