Starlight Express- My Role

My Role- Marketing and Publicity:

My role incorporates these individual responsibilities:

Marketing Coordinator: An experienced and creative individual who can lead the planning and delivery of marketing campaigns for shows and events across our sites, managing the creation of print and electronic materials and overseeing our online platforms. The ideal candidate will have a track record of planning and delivering successful marketing campaigns, utilising a broad marketing mix. (Artsjobs.org)

Promotion Apprentice: Create posters, flyers, logos and websites.

Publicity and Media Relations:
 

•Promote specific events

•Correspondence for media contacts

•Prepare articles and press releases for media

•Ensures company’s image is coordinated and consistent

•Enhance relationships with the press

•Create effective communication channels and optimise this

•Act as media spokesperson for the company

•Plan and oversee press events

•Write and plan briefing materials

Advertising

• Over see photo sessions and manage and coordinate them
• Responsibility for size and placement of ads

University Courses For This Role:

Marketing and Advertising-

At the University at Bedfordshire you can do a three year degree course in Advertising and Marketing Communication. The course allows you to create an effective campaign that is coherent and incorporates the theory of marketing. The entry requirements for the course are 160 UCAS points equivalent to two A-Levels, however the course is not reliant on grades. For a career after the degree you can go into brand management, corporate communications and media planning.

The University of Gloucester you can study Marketing, Advertising and Branding, this course is also not based on grades but you do need a minimum of two A-Levels. Through group work and seminars you explore how entrepreneurs achieved their success from Superdry to Pizza Express. Current graduates work for British Airways and Warner Bros.

Graphic Design-

The Arts University Bournemouth does a three year degree course in Graphic Design. The entry requirements for the course are three Bs, one in a humanities subject, another in a subject related to graphics (a design tech) and another A-Level or Btec. For a Btec a Merit is required for the substitution of the last B at A-Level. They do a prefer an Art and Design foundation, but with enough experience this isn’t necessary. Throughout the course you discover different techniques for finished work and use different interfaces such as: screen, print, interactive, web and typography.

For Plymouth College of Arts two A-Levels are required at a minimum with an art or design related subject. There are opportunities to expand your skills on the course and experiment with different mediums. Throughout the degree you design magazine covers to branding.